Who we are

Cut and Current was founded out of a love for two places that shaped who we are — the golf course and the lake. Growing up, mornings started early on freshly cut fairways, chasing that perfect shot under the Texas sun. By the afternoon, we’d trade polos for board shorts and head straight for the water. Those days were simple, but they taught us something that stuck — the best moments in life are found where focus meets freedom.

From the beginning, we’ve always cared about quality — the way a shirt feels when you pull it on, the way it holds its shape after a long day, and the confidence that comes with wearing something made to last. We were raised on craftsmanship, tradition, and adventure, and we believe those values should be stitched into everything we create.

Cut and Current isn’t about chasing trends. It’s about creating timeless pieces that feel like they’ve always belonged — whether you’re standing on the first tee, driving back to the dock, or sitting around a fire with friends. Our mission is simple: to build a community of people who live for early rounds, late sunsets, and good company.

This brand is more than clothing. It’s a lifestyle — one that honors where we came from and where we’re headed next, between the cut and the current.

A young man in a life vest and blue swim trunks sitting on a boat, smiling and laughing as someone points a finger at his chest. The boat is on water with a green tree-lined shoreline in the background.

Contact us

We’re here to help — whether it’s a question, a collaboration idea, or just to say hey, we’d love to hear from you.